José Serpa Pimentel


Commercial Director

Born into a family connected to the wine sector in the Douro for over a hundred years, which is why his early decision to remain in this line of business came as no surprise.

While studying, José always kept up with the work in the family Quintas, namely during the grape harvest in Quinta da Pacheca and Quinta de Vale Abraão.

In 1997, he finished his degree in Marketing Management, when he started working full time on the wines of Quinta da Pacheca, taking over all the commercial side of the company.

In 2012, when this project was passed onto other hands, José stayed on with the new owners, taking over the whole commercial department and even being considered the ambassador of the Pacheca brand.

In 2015, along with Ana Rola and Helga Rodrigues, he creates Rola Wines, his first personal wine project.

In 2020, he abandons the family business for good, dedicating himself entirely to the Rola project.

Currently, together with his wife Helga Rodrigues and Ana Rola, he seeks to create authentic wines with their own personality in the Douro region.